Why should I purchase the Philips brand lamp instead of...

Instead of an:
OSRAM
DNGO
APO
Matsushita
ArcLite
etc., etc., etc...any other generic or brand name you may see on in the marketplace

Why?

Because Philips:

...is the inventor and market leader of Ultra High Performance (UHP) Lamp Technology.  UHP is a trademarket of Philips Electronics, although there have been many "copies" of UHP technology over the years.  You may see UHE, UHB, UHV, UHx, etc...essentially the technology is the same, but it is a way companies have tried to get around paying royalties and licensing fees to Philips Electronics.  Philips Electronics has gone through years of litigation with "copy" lamp manufacturers.
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